Webinars are one of the most popular ways to market within the guru community, and with good reason; they work. Webinars are fast becoming a major part of product launches and marketing in general. Many marketers are reporting that webinars have some of the highest conversion rates of anything they do. So what makes webinars so effective and how can you use them to inject huge growth into your business?
The first aspect of webinars that make them so incredibly effective is the very nature of the format. Webinars use multi formats of engagement, including auditory, visual and kinesthetic (by allowing participants to ask questions and get responses real time) that all contribute to one of the highest levels of engagement by attendees. This 'immersive' format keeps people engaged and gives marketers a chance to convey their unique value proposition in detail, allowing them to make an air tight case as to why their product or service is of high value and worth of consideration by their prospects.
Another thing that makes webinars a 'must' for your marketing efforts is that marketers can carefully craft a storyline and 'flow' to their presentations that naturally lead attendees to a buying decision. By starting out with valuable information and content, asking permission to show their products and spurring people to action, the marketer has an elevated level of control of the presentation and thus, the prospects' very thought process about the product and whether or not they should consider purchasing from product or service.
More specifically, webinars offer an opportunity for detailed testing of when exactly a prospect best responds to a sales message. By segmenting your list, and trying out a lot of different timing on their specific call to action, marketers can very easily land on a perfect sales message by experimenting with a ton of variables, including how much free content to delivery, what features and benefits of their product to emphasize and what type of call to action best resonates with their audience.
So how can you use webinars to your advantage and to grow your business? First, make sure you prepare a ton of great content to justify your attendees time. Think about a problem that they need solved, or a 'problem' in your niche or marketplace that is a 'hotbutton' issue. Then cover this issue, demonstrate that you have a solution and allow them to see that they can purchase your product to easily solve this problem or get the benefits your product promises. All good webinars uncover a problem, demonstrate a solution and allow the purchase of that solution.
Another really valuable use of webinars is to not just pitch products or services you want your attendees to purchase, but to use high quality, content rich webinars as a list building technique. Approach Joint Venture partners in your niche, and offer to give their audience a high value webinar to help them solve a problem they might be having. This is a win for the Joint Venture partner as they continue to deliver great content to their audience, but you get the benefit of adding a ton of new leads to your email list as you can get the opt-in information for people registering to attend the webinar.
These are just a few aspects of webinars that make them one of the most compelling marketing tools in use right now. There are an infinite number of ways you can continue to test, tweak and promote your webinars that can literally revolutionize your business. There are numerous cases of marketers selling high priced programs or courses and literally pocketing six figure in sales over the course of a one hour webinar.
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