One of the things that has come to define the internet marketing space over the past couple of years is the use of product launches to promote the introduction of new products into the marketplace. Most of us have experienced the onslaught of emails, videos and non-stop internet buzz that accompanies one of the massive events promoted by a top internet marketing guru. The impact of a major product launch is almost impossible to ignore.
The success of these marketing events is legendary and many have generated millions of dollars in revenue in less than 24 hours. A number of high-end training courses have been devoted to showing others how to produce these internet events and thousands of eager students have lined up with their credit cards in hand ready to learn the secrets of how to build a successful product launch. The reason is that this strategy works.
While the concept of doing a coordinated launch to introduce a new product was initially made popular by Jeff Walker's course on the topic, many of the top internet marketers have gone on to expand and build on his ideas. It has since become standard procedure for online entrepreneurs who want to introduce a new information product.
Successful product launches are the epitome of creating a JV or joint venture with other marketers in a particular niche. The incentives for cross promotion can be huge and the typical result is a win-win scenario for everyone involved, including the customers who buy the products. The reason is that many of the JV partners throw in an array of bonuses for customers who buy the product through their affiliate link.
The strategy behind building a successful launch follows a relatively consistent sequence. One of the basic concepts is creating the perception of authority with an audience. You do this by providing a huge amount of great information that people can actually use. In fact, many product launch gurus have advocated giving your best stuff away for free.
The result of offering your visitor this type of information not only helps to establish your authority on the topic, it also creates a perception of extreme generosity which, in turn, builds trust and elicits an attitude of gratefulness. This also creates a subconscious sense of indebtedness which can result in the prospect being much more likely to buy the actual product when it is finally made available for purchase.
Another by-product of a successful launch sequence is creating an atmosphere of community and a sense of belonging. When people get involved in promoting or following a product launch sequence, they become a part of an event. There is often a communal sense of excitement and anticipation as the launch date approaches. This atmosphere is one of the driving forces that motivates both buyers and promoters.
When a product launch sequence is structured and implemented properly, the results can truly be amazing. The excitement and anticipation generated by the series of emails and online promotions crescendo on the launch date with an avalanche of sales and affiliate commissions. This is a skill that every online business entrepreneur should definitely learn and begin to use.
Choosing the Right JV Brokers for Affiliate Marketing Ventures Successful Product Launching
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